The German brand Schwarzkopf Professional has been producing hair products for over 115 years.
Today, Schwarzkopf produces and sells more than 4,000 products in 90 different countries including professional colors, care and sStyling ranges. Schwarzkopf Professional stands for high-end quality products. We are the trendiest brand, bringing the international catwalk looks to the hairdressers with the most professional products.
We are innovators, inventing color and care products that other brands do not have.
With the motto “Together a passion for hair” the company also provides intensive courses for hairdressers in all of the countries where their products are available. These courses and seminars not only educate the hairdressers and salon owners but also provide them with all the tools and the know how to be able to create in their salons the latest trends and craziest colors to satisfy our end consumers.
"In life we should be daring. Daring people have always more opportunities"
Roland Abi Karam, the regional technical advisor for the Middle East, specializes in the complicated realm of hair color. “Without color you cannot live,” he says, “but you need to teach people how to live it.” He has been working with Schwarzkopf Professional since 2003 and he is the first person to occupy this position in the company. The countries under his jurisdiction are Lebanon, Syria, Jordan, Egypt, UAE, Tunisia, Algeria, Morocco, Pakistan, Nigeria, Zimbabwe and Nepal, and they are in the process of expanding to Iran. He travels every week to these countries to lead the seminars.
Although Abi Karam spends a lot of his life travelling (at least once a week), he says that he misses HOME. However he does have the opportunity to come back to Lebanon often. He gets excited when he goes to different countries and has the opportunity to meet new people and discover new places. Abi Karam believes that people should live on the edge and take risks, “In life we should be daring. Daring people have always more opportunities.”
Although Abi Karam travels a lot, coming HOME is a real pleasure for him, “I can tell when I am in Lebanon because of the Lebanese women who look different than other women. They are more trendy, more stylish and more colorful!” he says. “They take good care of themselves especially when it comes to their hair” and that is the main point.
Hair care culture is what Abi Karam promotes. Talking about the Lebanese people, they are more conscious of this culture than their regional counterparts. "It is so important for people to for people to take care of their hair, by using the right products in the right way," he added, "people should want their hair to be healthy before anything else."
Roland Abi Karam